How To Run and Manage

Your Own

Google Ads

Never outsource so much for your business that you don't know how it operates

This course is designed for the nurse practitioner who is looking for the training and information necessary to understand, interpret, and implement their own Google Ads. You will learn how to run your own Google Ads, interpret Google Ad data, and build a Google Ads Strategy.

I have decided to include 4 PDF bonuses with this course!

Bonuses include:

Course Education & Consulting include:

What is SEO (Search Engine Optimization) and how to apply it to Google Ads
Do you have the best keywords to attract your patient demographic?
Broad Match vs. Phrase Match vs. Exact Match
Legal implications for DNPs: Is it safe to run ads as a “Doctor Or “Specialist”
Understanding what ads work
Getting around Google Ad Policy trigger words: Botox, Testosterone, & others
Avoiding Google Ad policy violations
How to set up your Google Ads step by step (screencast included!)
Why you shouldn't use Smart Campaigns
Search Ads: Why this is the first campaign to start with
Legitscript Certification: Do you need it?

How to analyze & interpret your Google Ads data: CTR, Clicks, Conversions, Impressions
How to set up Google Tags on website to optimize Conversions
Knowing when to ignore Google Ad automated recommendations
Automated Bidding Strategy: Target CPA, Maximize conversion, Target Impression share, Target ROAS, Maximize clicks, & Maximize Conversion Value
Location strategy to reach your target demographic
Keeping Ads within Budget: How much do you need to spend
New Google Ads features: Performance Max and should you use it
Access to my curated website designers and graphic designers. with discounts.

Bundle Up and Save

My Google Ads Story

After a marketing company that charged over $1000 per month to “manage” my Google Ads, I started adjusting them myself and realized they in fact weren’t doing a whole lot to run them which explains the poor success. After nearly a year of running experiments I can say my Google Ads place me on the 1st page for Google searches 90% of the time when “PCOS Treatment near me Florida or PCOS Doctor near me Georgia” is searched from a location in florida. Without Google Ads, my business would have failed months ago.

I’m a big believer in the fable, “If you give a man a fish, he will eat for a day, but if you teach a man to fish, he will eat for a lifetime".

I spend only $500 per month and have been able to double my patients every month since March! The first month I only had 3 patients! What I found working with various Google Ads agencies is they had no idea what a Nurse Practitioner was or how to market us. They assume we are “mini MD” and the rules are the same. I had multiple instances where they were running ads they could have cost me my license. For example, calling me a Doctor and not saying what kind. I’m sure everyone saw the recent news in California where a Nurse Practitioner lost her license for this.

I am fluent in multiple state practice laws as I run a telehealth practice that spans across GA, FL, and soon to be NY and CA. Do not risk your license because of a marketing firm that doesn’t understand our practice or laws. Every state also has specific advertising laws and we all know the frustration of placing a Google Ad that used a restricted drug term and got rejected. I can help you overcome these obstacles to establishing your practice!